Most content creation platforms are designed to publish content in a particular format or to a specific channel. CUE is different: its headless architecture presupposes no built-in output channel or default target. All content may be published to any audience, channel or device – by design.


CUE Content Store

The heart of CUE is its Content Store. CUE Content Store organizes and structures data in a media-neutral way, separately from channel-specific metadata and formatting instructions.

CUE Content Store's fluid storyline concept lets you easily reshape content to fit specific audiences and devices. Stories are saved as elements in the Content Store: paragraphs, images, video clips, tables, quotes. From a story's elements you can construct multiple storylines – different versions of the story aimed at the web, print, mobile, social media, national and local audiences etc.

Build your stories

CUE Content Store's separation of story elements from the narrative sequence in which they are presented opens up a whole new creative space for audience- and device-specific storytelling and multichannel publishing. Stories can be ‘built and re-built’ in the same way that you would build with LEGO bricks – and they can be published automatically in native formats across channels, both digital and print.

Content with no limitations

CUE enables you to break free from previous limitations to what you can do with your content. Use CUE's browser-based editor to plan, organize, create, and edit digital assets. These assets are then exposed in CUE’s content API as language- and platform-independent JSON documents.

This solution gives you complete freedom to publish what you want and how you want it, no matter if it is in print, on websites, in web apps, in tablet or mobile native apps, via social media, or to new IoT applications.